mga designs, develops and implements customer retention and loyalty programmes which add extra high added value to our partners’ relationships with their clients.

These programmes offer high-value services to help our partners develop strategies which set their business apart from their competitors, whilst increasing customer loyalty rates both on the medium and long term. These programmes allow us to develop customised action plans designed to retain clients with a high risk of defection.

We work with a wide range of medium and large sized companies from all the main sectors and thanks to our broad range of services and capacity for innovating and developing new products, we are able to develop fully customised solutions which meet the specific needs of our clients. This means that our programmes can adopt client value strategies whilst at the same time catering for the needs of specific population groups (young people, elderly citizens, etc.) and thus contributing to attract/retain customers.

Programme to Attract a Clientele of European Residents for a Bank 

A significant increase in the number of foreign residents who live on the Spanish coast have prompted major banks to design financial products which cater specifically for the needs of this population group. In this respect, mga, working in collaboration with a financial company specialised in this market segment, has developed a package of benefits and services specifically aimed at reinforcing the relationship between this group of customers and the financial institutions. Speaking their language and catering for the specific needs of these clients has been key to the success of a package which has been in operation for more than 5 years and includes, amongst other services, legal and medical advice in various languages, as well as a telephone translation service in 5 different languages.

Programme to Attract Customers from Large Population Groups for a Car Insurance Company

In an economic scenario in which product and channel diversification is a priority of paramount importance, a leading car insurance company decided to create a distinctive online customer loyalty scheme aimed at attracting customers from large population groups.

Mga was the company selected to design and implement this benefits club which seeks to attract new partners and clients. The customer attraction strategy is being developed through the mining of databases which contain information on large population groups.

This innovative solution is expected to be exported to other European countries.

High Value Customer Retention and Defection Rate Reduction for a Car Insurance Company

To prevent high customer defection rates, some of the leading insurance companies are designing new marketing strategies which focus specifically on strengthening customer retention rates.

An example of this is the gold client segment programme designed by one of our customers for their car division. This solution is attaining significantly better retention rates by offering customers additional benefits designed to increase their security and comfort, and save them time, such as a door-to-door car repair service, personalised assistance in all aspects related to their car, etc.

Cross Selling Programme for a Life Insurance Company

Our client is a leading multinational insurance company specialising in life and investment products which has decided to enter the home insurance market. To fulfil this objective, mga, with input from the organisation, designed a cross selling strategy for the life insurance division featuring a wide range of home-related services,  with a view to offering clients special deals if they contract a home insurance at a later date.

The implementation of the programme has resulted in a significant increase in the average amount of products contracted per client, estimated at 20%.

Client Upgrading Programme for a Health Insurance Company

One of the strategic objectives for many of our partners is to grow by upgrading their own customer base. To achieve this, they have asked us to design and implement complementary solutions which add value to their products and basic offers.

These initiatives have contributed to increasing the product value perceived by the end consumer, without generating a significant rise in average costs.

One of Spain’s leading insurance companies decided to offer their best clients an exclusive package of services with a view to increasing the positive perception of both the brand and the contracted products. The package includes a series of services such as a pharmacy courier service, telecare services, and a telephone helpline which offers medical advice. The target population rated this new plan with a score of 9 out of 10.